I’m Aidan Walker, a writer, content creator, and internet culture researcher.

You can find me posting as @aidanetcetera on TikTok, where I have 45M+ post views, at Instagram, on YouTube, or at my Substack newsletter How To Do Things With Memes. You can find my work at the BBC, Know Your Meme, The Daily Beast, More Perfect Union, and other outlets.

I hold a Master’s degree in History-Literature from Columbia University and EHESS, for which I wrote what to my knowledge is the first scholarly monograph on the Distracted Boyfriend meme. I’ve lectured on meme history and network culture at Princeton University, the University of Amsterdam, American University, and other venues. I’ve appeared on shows and podcasts like Real Time with Bill Maher, PBS NewsHour, and Slate’s ICYMI, and my analysis has been quoted in The Washington Post, POLITICO, The Atlantic, CNN, The New York Times, The Guardian, and other outlets. I am represented by Matt McGowan at the Frances Goldin Literary Agency and have a book forthcoming on the history of memes.

I am currently Creator-in-Residence at the Carnegie Endowment for International Peace, a global affairs think tank in Washington, DC, where I work on democracy and technology. If you are a scholar or reporter researching meme-related stuff, I’d love to talk!

Feel free to email me using the address at the bottom of this page if you have questions, musings, or ideas for collaboration.

Selected Publications

distracted boyfriend meme, with layers added to it

Selected Appearances

The Atlantic, Galaxy Brain with Charlie Warzel. 2/6/2026. (

Appearance on PBS NewsHour, 10/22/2025, interviewed for segment on AI slop

Close all Tabs, KQED/NPR. 9/17/2025

Will Memes Save 2025? Guest appearance on ICYMI, Slate Magazine’s internet culture podcast

How Gen Z’s meme culture may impact 2024 election. Guest appearance on Good Morning America

Screenwalk. Fotomuseum Winterkuhr / The Photographers’ Gallery

Skibidi Toilet: Exploring the Nuances of Gen Alpha's Favourite Meme

Skibidi Toilet: Exploring the Nuances of Gen Alpha's Favourite Meme. Infinite Scroll Podcast

The Case Against Logging Off. Interview on Power User with Taylor Lorenz. 5/29/2025

Close All Tabs: The Evolution of Online Campaigning. KQED

Appearance on Real Time with Bill Maher, 9/26/2025. Link to another exchange here

1A, NPR. What the online trend of ‘looksmaxxing’ means for young men

Appearance on 1A, WAMU/NPR, 2/23/2026.

If you want to get in touch, it’s best to write me an email. You can find me at

aidan [dot] mw [dot] walker [at] gmail